Sunday Reset LLC, doing business as Swan Theory (“Swan Theory,” “we,” “us,” or “our”), created this Privacy Policy to describe how we collect, use, disclose, and protect your information when you interact with our
website (https://swanthory.com), digital platforms, email and SMS programs, and
any offline activities related to our brand (collectively, the “Services”).

This Privacy Policy applies to all information collected through your use of
our Services unless otherwise stated.This Privacy Policy is part of our broader
Terms of Service (“Terms”), and by using our Services, you consent to the collection and use of your information as described here and in the Terms. We may update this policy from time to time, and your continued use of the Services indicates your acceptance of any changes.This Privacy Policy does not
apply to information collected in connection with employment, job applications,
or independent contractor arrangements with Swan Theory. If you are located in the
European Union (EU), United Kingdom (UK), Canada, Australia, or Japan and want more details on how your data is processed in compliance with regional privacy regulations, please contact us at the email listed below for the most applicable privacy terms.

1. Information We Collect

We collect the following categories of personal information:

- Name, email address, shipping and billing address, and
phone number

- Login information and account details

- Order history and payment information (processed securely
via Stripe or Shopify Payments)

- IP address, device type, browser type, and interaction
data via tools like Google Analytics, Microsoft Clarity, and Meta Pixel

- Email interaction and engagement data through Klaviyo

- Any additional information you voluntarily provide through
surveys, customer service inquiries, or reviews

2. How We Use Your Information

We use your information to:

- Fulfill and manage orders

- Communicate with you about your purchases and account

- Send promotional emails and SMS (with your consent)

- Improve our products, services, and website functionality

- Prevent fraud and enhance security

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance
your experience, analyze site usage, and deliver personalized ads. These may
involve third parties such as Google, Meta (Facebook/Instagram), Klaviyo, and
Microsoft Clarity.

4. Sharing Your Information

We do not sell your personal information. We may share data
with:

- Service providers (e.g., Shopify, Stripe, Klaviyo)

- Analytics and advertising platforms

- Legal authorities, if required by law

- In the event of a business transfer or acquisition

5. SMS Marketing

With your express consent, we may send you marketing text
messages. Message frequency varies. Message and data rates may apply. You can
opt out at any time by replying STOP.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

- Access, correct, or delete your personal data

- Opt out of marketing communications

- Request limitations on the use of sensitive information

- File a complaint with a data protection authority

7. Data Security

We implement reasonable security measures to protect your
information. However, no system is 100% secure.

8. Data Retention

We retain personal data only as long as necessary to fulfill
our business and legal obligations.

9. Children’s Privacy

Our website is not intended for children under 16. We do not
knowingly collect data from minors.

10. International Visitors

Your data may be stored and processed in the United States.
By using our site, you consent to this transfer.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes
will be posted on this page with an updated effective date.

12. Contact Us

If you have questions regarding this Privacy Policy or our handling of your personal information, would like to request more information from us, or would like to exercise a data privacy right, please contact us at support@swantheory.co

info@swantheory.co

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