• FREE SHIPPING

    Free shipping on every order, and if you’re unhappy with your purchase, we’ll take the product back

  • MADE IN THE USA

    Swan Theory was born in Los Angeles, and our products are crafted & shipped to you from the USA

  • NO COMPROMISES

    We never use parabens, sulfates, or phthalates in our products, nor do we ever test on animals!

Effective · Clean · Simple

Swan Theory is built on the belief that transformative change is always within reach. Our products are expertly formulated to visibly lift, firm, and rejuvenate skin—powered by science-backed ingredients and daily rituals that deliver results you can see and feel.

RETINOL

Smooths wrinkles and reduces visible lines

PEPTIDES COMPLEX

Visibly lifts and restores skin's firmness

NIACINAMIDE (Vitamin B3)

Refines tone while reinforcing skin strength

HYDROLYZED COLLAGEN

Boosts elasticity and strengthens skin support

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HYALURONIC ACID

Plumps and deeply hydrates for smoother skin

VITAMIN C & E

Brightens skin and protects with powerful antioxidants

GREEN TEA EXTRACT

Calms sensitivity and defends against environmental stress

JOJOBA OIL

Softens skin and nourishes without greasiness

Crafted with Care

Every Swan Theory product starts with proven, clean ingredients without any harsh chemicals you don't need. We stand behind our formulas because we use them ourselves. Thoughtfully made, seriously effective, and designed to deliver firmer, smoother skin you'll actually see.

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Powerful Ingredients

We combine dermatologist-recommended ingredients like retinol, hyaluronic acid, and vitamin C with supportive botanicals that nourish and protect. All backed by decades of research (not trends) to visibly firm, smooth, and strengthen your skin.

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Swan Theory Guarantee

We’re so confident that you’ll love our products that if you’re unhappy with your first purchase, we’ll take the product back within 30 days and even cover the cost of return shipping (applies to orders within the United States only). See our FAQ for more details.